![]() ![]() Those are “pretty big numbers” for the company, Boss says. ![]() In the next six months, Waffle House hopes to hire another 500 managers and 30,000 hourly employees. “But we’re trying to get that story out a lot more now so people understand on the front end what the benefits we offer are.” “It’s probably our best-kept secret,” Boss says. So do the 120 or so recruiters the company has on the ground. Throughout its history, Waffle House’ retention and recruitment efforts have, to Personette’s point, been the stuff of local lure. In addition, some 863,000 leisure and hospitality employees quit their jobs in February, representing 21 percent of the private sector-the most since November. Overall in leisure and hospitality, employment is down 1.5 million, or 8.7 percent, since February 2020. Yet still, the total count of roughly 11.54 million workers remained 750,000 short of pre-COVID levels. A store might be understaffed one night forced to flip to off-premises-only another, because “we couldn’t handle the way we like to take care of our customers’ dine-in experience,” Boss says.Īccording to Bureau of Labor Statistics data released Friday, restaurants added 61,000 employees in March. However, while the appetite for dining out is undeniable, guests are often asked to exercise patience. Njeri Boss, VP of public relations, says guests came back with a “roar.” Like nearly every eatery in America, Waffle House has welcomed a tidal of pent-up demand. That cadence is shifting a bit, though, as the iconic diner chain charts a path out of COVID. ![]() “We don’t brag about ourselves very often.” “That’s the reason we’re on the forefront but nobody knows we’re on the forefront,” says Philip Personette, Waffle House’s director of operations recruiting. The private company doesn’t advertise and it likely won’t anytime soon.īut there has been a side effect. America’s most ubiquitous full-service restaurant, at more than 1,900 locations, has let word-of-mouth marketing do its talking since 1955. You won’t see Waffle House on billboards or covering full-page magazine spreads. ![]()
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